The Marketing Director leads system-wide marketing strategy and execution across consumer service lines, physician-facing marketing, events, sponsorships, and retail and B2B services
Job Summary
The Marketing Director leads system-wide marketing strategy and execution across consumer service lines, physician-facing marketing, events, sponsorships, and retail and B2B services.
Leads and manages a team of marketing strategists responsible for consumer-facing marketing for priority service lines, including but not limited to orthopedics, cardiovascular services, primary care, urgent care, and specialty programs.
Carilion understands the importance of prioritizing your well-being to help you develop and thrive.
Matching Summary
The Marketing Director leads system-wide marketing strategy and execution across consumer service lines, physician-facing marketing, events, sponsorships, and retail and B2B services.
Skills & Requirements
Must-have
System-wide marketing strategy
Multi-channel marketing strategy
Consumer-facing marketing
Physician-facing marketing
Marketing sponsorships
Internal and external events
Nice-to-have
Data-informed marketing plans
Collaborative leadership
Mentor and coach
Key Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum 8 years of progressive leadership and management experience
Demonstrated experience leading teams or initiatives beyond a single department level
Proven success in strategic planning, execution, and performance measurement