Senior Director, Technical Consumer Data Research

Coca-Cola HBC AG

Shanghai, China
15+ years fmcg leadership experience
Deep expertise in sensory science and statistics
Experience with ai and machine learning applications
The Senior Director will define and execute the APAC TCDR strategy to enable a 3–5 year innovation pipeline across multiple categories and Operating Units

Job Summary

  • The Senior Director will define and execute the APAC TCDR strategy to enable a 3–5 year innovation pipeline across multiple categories and Operating Units.
  • This role is accountable for leading the adoption of digitization and data science capabilities, including Gen-AI and machine-learning applications within consumer research.
  • Candidates must possess deep expertise in human-centric consumer insights, sensory science, and advanced analytics to influence senior executives in complex environments.

Matching Summary

The Senior Director will define and execute the APAC TCDR strategy to enable a 3–5 year innovation pipeline across multiple categories and Operating Units.

Skills & Requirements

Must-have

  • 15+ years FMCG leadership experience
  • Deep expertise in sensory science and statistics
  • Experience with AI and machine learning applications
  • Proven ability to lead regional global teams
  • Strong stakeholder management skills

Nice-to-have

  • Knowledge of Coca-Cola Company system
  • Growth mindset and curiosity
  • Experience with digitized research methodologies
  • Ability to drive organizational transformation
  • Strategic thinking for multi-year pipelines

Key Requirements

  • Bachelor's or PhD in Consumer Science, Food Science, or Psychology
  • 15+ years leadership experience in FMCG
  • Proven track record leading large-scale global consumer research programs

Work Rights

Not specified

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