Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, Tennessee, Georgia
Base: $80,000-$125,000 annually; bonus/equity: not...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty

Job Summary

  • The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • Candidates must leverage internal technology and data analytics to create personalized marketing approaches that improve retention.
  • The company offers competitive pay ranging from $80,000 to $125,000 annually along with comprehensive benefits including medical, dental, vision, and a 401(k) plan.

Matching Summary

The role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), PTO, Employee Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in Microsoft Office Suite
  • Data analysis skills for ROI evaluation

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Ability to travel up to 45% of time
  • Strategic partnership building with Store Leaders
  • Experience with Customer Ecosystem Scorecard

Key Requirements

  • Bachelor's degree required
  • 18 years or older
  • High school graduate or equivalent

Work Rights

Not specified

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