Sr. Marketing Manager, Industry Programs: Integrated Demand Plans And Messaging, Aws Industry Marketing
Amazon
United States
130,000.00 - 185,000.00 usd annually py
On-site
Integrate industry messaging
Develop industry expertise
Drive demand generation programs
This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns
Job Summary
This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns.
They will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities.
Monitor and report on integration success metrics and program effectiveness to leadership.
Matching Summary
This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns.
Salary
130,000.00 - 185,000.00 USD annually
Skills & Requirements
Must-have
Integrate industry messaging
Develop industry expertise
Drive demand generation programs
Advocate for industry content
Embed vertical use cases
Nice-to-have
Evangelist across organizations
Establish feedback loops
Key Requirements
Deep understanding of industry go-to-market priorities
Experience with digital marketing campaigns
Subject-matter expertise from industry and startup marketing