This senior role is responsible for optimizing Interactive Brokers' paid media across a broad mix of digital-first channels including AI-driven campaigns
Job Summary
This senior role is responsible for optimizing Interactive Brokers' paid media across a broad mix of digital-first channels including AI-driven campaigns.
The position requires hands-on management of campaign structure, bidding, targeting, and creative testing directly within ad platforms.
Candidates will partner closely with Google and other platform teams to design and execute experiments and beta tests for improved efficiency.
Matching Summary
This senior role is responsible for optimizing Interactive Brokers' paid media across a broad mix of digital-first channels including AI-driven campaigns.
Skills & Requirements
Must-have
7+ years paid media optimization experience
Hands-on digital campaign management
AI-driven and automated campaign expertise
Direct ad platform execution skills
Google and media partner collaboration
Nice-to-have
Experience with offline media optimization
Background in financial services marketing
Strong analytical and measurement skills
Ability to design and execute experiments
Key Requirements
7+ years of experience in paid media optimization
Deep hands-on experience managing digital media campaigns