Senior Analyst, Customer Analytics

Dentsu Creative ANZ

Maryland, US
Base: $78,000-$93,000; bonus/equity: not specified...
Fully remote
Python and r programming proficiency
Sql and advanced excel skills
Xg boost and machine learning model building
Dentsu Creative ANZ is seeking a Senior Analyst in Customer Analytics to provide data-driven insights that align with client business objectives. The role requires proficiency in statistical tools and analytics, focusing on campaign performance evaluation and customer segmentation

Job Summary

  • The role focuses on delivering analysis that aligns with client business objectives and exceeds performance targets through rigorous validation activities.
  • Candidates will utilize advanced statistical tools and machine learning techniques like XG Boost to segment customer populations and evaluate marketing effectiveness.
  • The position offers a comprehensive benefits package including medical, vision, dental, 401k, and flexible paid time off within a hybrid work environment.

Matching Summary

Match Score: 85

Dentsu Creative ANZ is seeking a Senior Analyst in Customer Analytics to provide data-driven insights that align with client business objectives. The role requires proficiency in statistical tools and analytics, focusing on campaign performance evaluation and customer segmentation.

Salary

Base: $78,000-$93,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, 401k, PTO, parental leave

Skills & Requirements

Must-have

  • Python and R programming proficiency
  • SQL and advanced Excel skills
  • XG Boost and machine learning model building
  • Tableau or Looker dashboard development
  • Statistical techniques like regression and ANOVA
  • Adobe Analytics and Google Analytics experience

Nice-to-have

  • Pyspark experience for big data processing
  • Power BI proficiency for reporting
  • Experience with DMP insight tools
  • Strong storytelling and presentation skills
  • Background in marketing analytics preferred

Key Requirements

  • Bachelor's or Master's degree in Statistics, Math, or Economics
  • 1-2 years of experience as an analyst or Sr. Analyst
  • Proficiency in multivariate statistics and logistic regression
  • Experience developing and testing marketing analytics tools

Work Rights

Not specified

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