Not specified; benefits: 401k with employer match,...
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5+ years b2b product marketing experience
Paid search and seo channel management
Linkedin advertising campaign execution
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Blackhawk Network is seeking a Marketing Program Manager to drive digital demand generation for their SMB and mid-market segment, focusing on the Incentives business. The ideal candidate will have experience in B2B product marketing and be adept at leveraging digital channels to improve lead conversion and sales feedback.
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Job Summary
This role is responsible for owning the inbound demand generation strategy targeting SMB and mid-market buyers through paid search, SEO, and LinkedIn ads.
The successful candidate will partner closely with the Direct Solutions sales team to establish a tight feedback loop that continuously improves lead quality and messaging.
Blackhawk Network offers a hybrid work model combining focused remote work with in-person collaboration at their Coppell, TX office, along with comprehensive benefits including 401k matching and flexible time off.
Matching Summary
Match Score: 75
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Blackhawk Network is seeking a Marketing Program Manager to drive digital demand generation for their SMB and mid-market segment, focusing on the Incentives business. The ideal candidate will have experience in B2B product marketing and be adept at leveraging digital channels to improve lead conversion and sales feedback.
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Salary
Not specified; Benefits: 401k with employer match, medical, dental, vision, 12 paid holidays, sick pay accrual, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off
Skills & Requirements
Must-have
5+ years B2B product marketing experience
Paid search and SEO channel management
LinkedIn advertising campaign execution
Website landing page conversion optimization
Prospect email nurture program development
Sales team feedback loop integration
SMB and mid-market buyer targeting
Nice-to-have
AI tool implementation for work enhancement
Strong creative judgment and brief writing
Experience in fintech or SaaS sectors
Ability to write high-converting ad copy
Cross-functional collaboration with sales teams
Product video and guide development skills
Key Requirements
5+ years of B2B product marketing or demand gen experience
BA in marketing, business, or related field
Proven track record of improving inbound funnel conversion
Fluency in using AI tools to enhance work processes