Lead, Retail Go-to-market - Gm Energy

General Motors

Not specified; not specified; benefits overview av...
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5+ years marketing or sales operations experience
Experience partnering with dealers or retail networks
Strong analytical skills in excel and powerpoint
** General Motors is seeking a Retail Go-to-Market Lead for GM Energy to drive the strategy and execution of their energy products, including chargers and home energy equipment. The role requires a collaborative and data-driven marketing professional with a background in retail, product marketing, or sales operations, to optimize product launch and performance in the U.S. market. **

Job Summary

  • This role drives the design, launch, and continuous optimization of GM Energy products and programs across U.S. retail channels.
  • The successful candidate will partner closely with dealerships, e-commerce, and direct sales teams to ensure brand-consistent integration and clear attribution.
  • Success is measured by sales performance, program effectiveness, and the ability to iterate based on data insights to improve penetration and attachment rates.

Matching Summary

Match Score: 75

** General Motors is seeking a Retail Go-to-Market Lead for GM Energy to drive the strategy and execution of their energy products, including chargers and home energy equipment. The role requires a collaborative and data-driven marketing professional with a background in retail, product marketing, or sales operations, to optimize product launch and performance in the U.S. market. **

Salary

Not specified; Not specified; Benefits overview available via Total Rewards resources

Skills & Requirements

Must-have

  • 5+ years marketing or sales operations experience
  • Experience partnering with dealers or retail networks
  • Strong analytical skills in Excel and PowerPoint
  • Cross-functional project management from concept to launch
  • Ability to translate commercial objectives into testable program designs

Nice-to-have

  • Experience in automotive marketing or GM sales operations
  • Knowledge of EV charging networks and home charging products
  • Familiarity with utility incentive programs and ecosystem partnerships
  • Proven track record in fast-paced growth or launch contexts
  • Strong presentation skills to tell data-driven stories

Key Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 5+ years overall related experience in marketing, sales operations, or product marketing
  • No immigration sponsorship provided (US work authorization required)

Work Rights

Must have US work authorization; No sponsorship provided

Tailored Resume

Cover Letter