Marketing Narrative Lead

Adobe Media and Data Science Research (MDSR) Laboratory

Not specified; not specified; not specified
**
12+ years experience in brand storytelling
Expertise in messaging frameworks and positioning
Experience with multi-channel content initiatives
** Adobe is seeking a Marketing Narrative Lead to oversee narrative strategy and messaging across its Global Marketing Labs. The ideal candidate should have over 12 years of experience in brand storytelling and content strategy, with a strong emphasis on collaboration and editorial leadership. **

Job Summary

  • The candidate will lead the narrative strategy and messaging architecture for Global Marketing Labs, defining positioning and storytelling frameworks.
  • Adobe is seeking a strategic storyteller who can champion the brand voice and drive consistency across all customer content and assets.
  • The role involves establishing editorial guidelines and evolving governance models to scale quality across global teams while adopting GenAI efficiencies.

Matching Summary

Match Score: 75

** Adobe is seeking a Marketing Narrative Lead to oversee narrative strategy and messaging across its Global Marketing Labs. The ideal candidate should have over 12 years of experience in brand storytelling and content strategy, with a strong emphasis on collaboration and editorial leadership. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 12+ years experience in brand storytelling
  • Expertise in messaging frameworks and positioning
  • Experience with multi-channel content initiatives
  • Strong understanding of content governance systems
  • Exceptional writing and editing skills

Nice-to-have

  • Familiarity with GenAI tools in content creation
  • Ability to mentor writers and agency partners
  • Strategic presentation and executive communication
  • Positive attitude dedicated to enterprise storytelling
  • Experience representing Adobe at conferences

Key Requirements

  • 12+ years experience in brand storytelling or editorial leadership
  • Demonstrated expertise in narrative architecture and messaging frameworks
  • Proven ability to lead multi-channel content initiatives from concept to execution

Work Rights

Not specified

Tailored Resume

Cover Letter