Influencer Marketing Manager

Tencent Music Entertainment Group

Not specified
5+ years marketing experience
Overseas market expertise
Southeast asia cultural knowledge
Tencent Music Entertainment Group is seeking an Influencer Marketing Manager with extensive experience in marketing, particularly within the gaming industry. The ideal candidate should possess strong insights into Southeast Asian player preferences and effective content creation skills

Job Summary

  • The role involves deeply understanding local player needs in Indonesia and Malaysia to formulate localized marketing strategies.
  • Candidates must plan and execute integrated marketing campaigns that align with the aesthetic preferences of Southeast Asian gamers.
  • The position requires close collaboration with local teams to improve data metrics for PUBG Mobile in the target regions.

Matching Summary

Match Score: 85

Tencent Music Entertainment Group is seeking an Influencer Marketing Manager with extensive experience in marketing, particularly within the gaming industry. The ideal candidate should possess strong insights into Southeast Asian player preferences and effective content creation skills.

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Overseas market expertise
  • Southeast Asia cultural knowledge
  • Fluent English communication
  • Game industry background

Nice-to-have

  • Strong user insight capabilities
  • Creative content planning skills
  • Understanding of local memes and trends
  • High stress tolerance
  • Passion for gaming

Key Requirements

  • 5+ years of marketing experience
  • Proficiency in English
  • Experience in overseas markets
  • Background in the gaming industry

Work Rights

Not specified

Tailored Resume

Cover Letter