Phi - Lead- Social Media

Prudential Corporation Asia Ltd

Mumbai, India
Manage and grow brand presence on social media
Deploy platform-specific strategies
Produce witty and engaging content
Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience

Job Summary

  • Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience.
  • Your typical week will include managing and growing brand presence on social media platforms, deploying strong platform-specific strategies, and driving engagement, reach, and conversion through compelling content and campaigns.
  • We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions.

Matching Summary

Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience.

Skills & Requirements

Must-have

  • Manage and grow brand presence on social media
  • Deploy platform-specific strategies
  • Produce witty and engaging content
  • Build a community by engaging the audience
  • Connect with industry influencers
  • Analyze social media analytics

Nice-to-have

  • Passionate about consumer behaviour and culture
  • Attentive ear to listen to new ideas
  • Join hands with colleagues to solve for customer
  • Work in a transparent culture
  • Take help from others when stuck

Key Requirements

  • Master's degree in marketing, Communications or related field
  • Minimum of 5 years of experience as a social media manager / specialist
  • Expertise in managing brand pages on LinkedIn, Instagram, YouTube, and Facebook
  • Knowledge of paid social advertising and campaign optimization
  • Proficiency with tools like Sprinkler, Meta Business Suite, Creator Studio, Buffer, Hootsuite
  • Strong copywriting and visual storytelling skills
  • Excellent communication and time-management abilities

Work Rights

Not specified

Tailored Resume

Cover Letter