Executive, Performance Marketing

WPP Media

Kuala Lumpur, Malaysia
On-site (with a hybrid approach, teams in the office around four days a week)
Social media platform activation
Search platform activation
Programmatic media activation
WPP Media is seeking an Executive in Performance Marketing to support their AI-driven media strategies across Social, Search, and Programmatic platforms. The ideal candidate will have a foundational understanding of digital marketing, strong analytical skills, and a collaborative approach to client relationships

Job Summary

  • This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
  • The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance.
  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Matching Summary

Match Score: 75

WPP Media is seeking an Executive in Performance Marketing to support their AI-driven media strategies across Social, Search, and Programmatic platforms. The ideal candidate will have a foundational understanding of digital marketing, strong analytical skills, and a collaborative approach to client relationships.

Skills & Requirements

Must-have

  • Social Media platform activation
  • Search platform activation
  • Programmatic media activation
  • Campaign optimization
  • Data analysis and reporting
  • Client interaction and communication

Nice-to-have

  • AI-driven media operating unit
  • Pioneering agentic marketing platform
  • Creative personalization at scale
  • Test and learn mindset
  • Interpersonal skills for relationships

Key Requirements

  • Minimum 0-1 years of relevant work experience
  • Proficient in data and analytics tools (GA4, MMP, CAPI, CRM Integration)
  • Hands on experience on major ad platforms (Google, Meta, Tiktok, DV360)

Work Rights

Not specified

Tailored Resume

Cover Letter