Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets
Job Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Drive promotional excellence by leading the omnichannel promotional plan (face-to-face and digital), ensuring robust scientific messages, high-quality materials, and optimal frequency and reach by customer segment.
Lead cross-functional squads (Sales, Medical, Access, Trade, Digital, Finance) and manage agencies/partners, ensuring clear governance, on-time delivery, and disciplined budget management.
Matching Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Skills & Requirements
Must-have
pharmaceutical marketing experience
retail/pharmacy channel expertise
cardiovascular therapeutic area
omnichannel promotional plan
distribution and retail partnerships
cross-functional project leadership
Nice-to-have
digital activation with in-store excellence
translate clinical data to value propositions
test-and-learn experiments across channels
omnichannel journey design
influence senior stakeholders with data
Key Requirements
5+ years pharmaceutical marketing experience
proven track record in launches
proven track record in brand management
retail/pharmacy channel experience
experience with market data and tools
forecasting and P&L management experience
cardiovascular/metabolic diseases experience
negotiation experience with pharmacy chains/distributors