Not specified; great compensation pyckage + benefi...
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3-5 years brand management experience
Multi-channel marketing strategy expertise
Crm and data-driven engagement skills
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CSL Behring is seeking a Brand Manager Digital to lead marketing strategies for their flu and travel vaccine portfolio in Munich. The role focuses on data-driven marketing, cross-functional collaboration, and driving digital innovation within the organization.
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Job Summary
You will play a pivotal role in shaping the success of the flu and travel vaccine portfolio through data-driven strategies.
The position requires optimizing the customer journey and leveraging CRM data to enhance sales conversations and follow-ups.
CSL offers a collaborative environment with professional development opportunities including digital marketing upskilling and leadership exposure.
Matching Summary
Match Score: 75
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CSL Behring is seeking a Brand Manager Digital to lead marketing strategies for their flu and travel vaccine portfolio in Munich. The role focuses on data-driven marketing, cross-functional collaboration, and driving digital innovation within the organization.
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Salary
Not specified; Great compensation package and benefits such as pension scheme; Flexible working arrangements included
Skills & Requirements
Must-have
3-5 years brand management experience
Multi-channel marketing strategy expertise
CRM and data-driven engagement skills
Pharmaceutical or healthcare industry background
Cross-functional collaboration capabilities
Nice-to-have
Digital-first mindset with innovation passion
Experience influencing field force adoption
Continuous improvement and analytics focus
Strong stakeholder influence skills
Key Requirements
University degree in Business, Science, IT, or related field
3–5 years of experience in brand management or digital marketing
Experience within the pharmaceutical/healthcare industry