Associate Director, Marketing Demand Generation

Unilever

Burlington, Vermont, USA
$141,680 to $212,520; bonus eligible; lti eligible...
Not specified (likely hybrid or onsite based on location)
Social-first marketing strategy
Integrated marketing programs
Consumer insights and analysis
Unilever is seeking an Associate Director of Marketing Demand Generation for its Home Care division, focusing on the Seventh Generation brand. The ideal candidate should possess extensive marketing experience, particularly in demand creation and social media strategies, to drive brand growth and consumer engagement. The role offers competitive compensation, a bonus structure, and a commitment to a sustainable and inclusive workplace culture

Job Summary

  • As Associate Director, Demand Generation, you will be responsible for designing and executing strategies that drive consumer engagement, accelerate conversion, and deliver measurable growth leading through social first and PR but driving end to end.
  • Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment, expands brand mission, and increases market share through integrated campaigns.
  • The pay range for this position is $141,680 to $212,520, and this position is bonus and LTI eligible with a comprehensive benefits plan.

Matching Summary

Match Score: 85

Unilever is seeking an Associate Director of Marketing Demand Generation for its Home Care division, focusing on the Seventh Generation brand. The ideal candidate should possess extensive marketing experience, particularly in demand creation and social media strategies, to drive brand growth and consumer engagement. The role offers competitive compensation, a bonus structure, and a commitment to a sustainable and inclusive workplace culture.

Salary

$141,680 to $212,520; Bonus eligible; LTI eligible; Comprehensive benefits plan

Skills & Requirements

Must-have

  • social-first marketing strategy
  • integrated marketing programs
  • consumer insights and analysis
  • agency and partner management
  • always-on content approach
  • demand creation budget management
  • brand identity and visual standards

Nice-to-have

  • passion for challengers
  • culturally relevant brands
  • radically innovate
  • bias for impact with speed
  • purpose-fueled team environment

Key Requirements

  • 7-10 years marketing experience
  • progressive leadership in CPG
  • leadership of social-first teams
  • impactful content creation leadership
  • expert analytical and quantitative skills

Work Rights

Not specified

Tailored Resume

Cover Letter