ING is seeking a Customer Acquisition Lead (Digital) to drive digital marketing strategies that enhance customer growth and optimize conversion journeys. The ideal candidate will have extensive experience in digital performance marketing, a collaborative mindset, and a strong analytical background
Job Summary
As our Customer Acquisition Lead (Digital), you’ll shape the strategies and experiences that drive meaningful growth.
You’ll lead a team of performance marketers and SEO specialists to uplift lead generation, optimise conversion journeys, and deliver commercial outcomes that move the needle.
Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated.
Matching Summary
Match Score: 85
ING is seeking a Customer Acquisition Lead (Digital) to drive digital marketing strategies that enhance customer growth and optimize conversion journeys. The ideal candidate will have extensive experience in digital performance marketing, a collaborative mindset, and a strong analytical background.
Skills & Requirements
Must-have
digital performance marketing
SEM, affiliates, optimisation
lead generation
conversion journeys
paid and owned channels
Nice-to-have
customer first thinker
collaborative leader
cross functional squads
continuous improvement
Key Requirements
Deep hands-on experience in digital performance marketing
Exceptional analytical mindset
Confidence across analytics tools (Adobe, Google Ads)
Comfortable with commercial targets and performance KPIs