Director Of Integrated Marketing (encore)

Jordancreektowncenter

Not specified (considering hybrid options based on typical marketing roles)
End-to-end, cross-channel marketing
Integrated planning calendar
Omnichannel campaigns
The Director of Integrated Marketing for the Encore Membership program at Jordancreektowncenter is responsible for leading comprehensive marketing strategies to enhance brand awareness and customer engagement across various channels. This role involves collaboration with multiple teams to design and execute omnichannel campaigns while overseeing the operational budget and ensuring compliance with brand standards

Job Summary

  • The Integrated Marketing Director for the Encore Membership program sets the vision and leads end‑to‑end, cross‑channel marketing to grow awareness, acquisition, engagement, and value across Encore’s owned channels and through Gap Inc.’s portfolio of brands.
  • This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.
  • Lead, mentor, and develop integrated marketing and studio teams.

Matching Summary

Match Score: 85

The Director of Integrated Marketing for the Encore Membership program at Jordancreektowncenter is responsible for leading comprehensive marketing strategies to enhance brand awareness and customer engagement across various channels. This role involves collaboration with multiple teams to design and execute omnichannel campaigns while overseeing the operational budget and ensuring compliance with brand standards.

Skills & Requirements

Must-have

  • end-to-end, cross-channel marketing
  • integrated planning calendar
  • omnichannel campaigns
  • experiential activations
  • content strategy and editorial calendar

Nice-to-have

  • customer-first, data-driven personalization
  • integrate relevant trends and cultural moments
  • develop integrated marketing and studio teams

Key Requirements

  • loyalty or membership experience required
  • Experience leading creative/production operations
  • Strong financial and vendor management acumen
  • Analytical expertise across marketing KPIs
  • Excellent communication and cross-functional leadership

Work Rights

Not specified

Tailored Resume

Cover Letter