Build integrated demand model linking segments and p&l
Define marginal roi frameworks and channel hurdle rates
Standardize cohort-level ltv and cac by channel
**
Groupon is seeking a Director of Strategic Finance in Madrid, Spain, to lead the financial strategy for their marketing initiatives, focusing on optimizing marketing spend for growth. The ideal candidate will collaborate closely with the CFO and CMO to turn marketing investments into measurable results.
**
Job Summary
This role serves as the financial architect of the Demand Engine, reporting directly to the CFO.
The primary objective is to turn marketing spend into provable, incremental growth by moving beyond last-click attribution.
You will own customer and unit economics, shifting the narrative from cost per transaction to lifetime contribution margin.
Matching Summary
Match Score: 75
**
Groupon is seeking a Director of Strategic Finance in Madrid, Spain, to lead the financial strategy for their marketing initiatives, focusing on optimizing marketing spend for growth. The ideal candidate will collaborate closely with the CFO and CMO to turn marketing investments into measurable results.
**
Skills & Requirements
Must-have
Build integrated demand model linking segments and P&L
Define marginal ROI frameworks and channel hurdle rates
Standardize cohort-level LTV and CAC by channel
Classify portfolio into Invest Maintain Fix or Exit
Lead financial narrative in Weekly and Monthly Business Reviews
Nice-to-have
Comfortable saying stop as confidently as scale
Trusted sparring partner to CMOs and growth leaders
Cares about causality over correlation
Builds systems and playbooks others can run
Delivers clear so what and now what when trends break
Key Requirements
Experience building demand-side planning models
Expertise in incrementality testing and holdout experiments
Ability to drive budget reallocations based on evidence