Head Of Social And Influencer Marketing

Gusto

Denver, CO, US
Base: $169,000 - $240,000pyr depending on location...
On-site
12+ years marketing experience
7+ years social media expertise
3+ years leadership role
Gusto is on a mission to grow the small business economy by handling payroll, health insurance, and HR so owners can focus on their craft

Job Summary

  • Gusto is on a mission to grow the small business economy by handling payroll, health insurance, and HR so owners can focus on their craft.
  • The Head of Social and Influencer Marketing will define and lead the strategy to significantly grow brand awareness and engagement among small businesses and their advisors.
  • All full-time employees receive competitive base pay, benefits, and equity (RSUs) while actively engaging with AI tools relevant to their role.

Matching Summary

Gusto is on a mission to grow the small business economy by handling payroll, health insurance, and HR so owners can focus on their craft.

Salary

Base: $169,000 - $240,000/yr depending on location; Equity: RSUs included; Benefits: Competitive base pay and benefits package

Skills & Requirements

Must-have

  • 12+ years marketing experience
  • 7+ years social media expertise
  • 3+ years leadership role
  • B2B brand scaling experience
  • AI fluency at Innovator level
  • Social media management platforms
  • Influencer program management

Nice-to-have

  • MBA or advanced degree
  • Cross-functional collaboration skills
  • Community management best practices
  • Strategic narrative crafting
  • Ethical AI usage champion

Key Requirements

  • 12+ years overall marketing experience
  • 7+ years specializing in social media and influencer marketing
  • 3+ years in a leadership role managing a team
  • Proven track record scaling B2B social programs
  • Operating at Innovator or Amplifier level of AI fluency
  • BA/BS degree required

Work Rights

Not specified

Tailored Resume

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