Manager, Alcohol, Jack & Coke And Others

Coca-Cola HBC AG

Tokyo, Japan
5+ years brand management experience
Bachelor's degree in marketing or business
Market research and data interpretation skills
This role involves conducting research to define targeted customer segments and determining key values that drive buying behavior

Job Summary

  • This role involves conducting research to define targeted customer segments and determining key values that drive buying behavior.
  • The successful candidate will develop brand positioning, marketing themes, and media channels aligned with target demographics.
  • The company offers exposure to world-class leaders and global learning programs to support career development.

Matching Summary

This role involves conducting research to define targeted customer segments and determining key values that drive buying behavior.

Skills & Requirements

Must-have

  • 5+ years brand management experience
  • Bachelor's degree in Marketing or Business
  • Market research and data interpretation skills
  • Multichannel marketing strategy development
  • Consumer segmentation expertise

Nice-to-have

  • Experience in consumer goods industry
  • Agile work environment adaptability
  • Strong creative and analytical abilities
  • Ability to manage external agencies
  • Global marketing network exposure

Key Requirements

  • Bachelor's degree required
  • 5+ years of relevant experience
  • Proficiency in marketing software and social media

Work Rights

Not specified

Tailored Resume

Cover Letter