Market Engagement Manager

Manulife

Boston, Massachusetts, USA
Base: $92,475 - $160,290 usd; bonus/equity: incent...
Hybrid
Mass affluent customer understanding
Life insurance product knowledge
Distribution partner engagement
Grow life insurance business by strengthening relationships and delivering programs that help producers sell with clarity and confidence

Job Summary

  • Grow life insurance business by strengthening relationships and delivering programs that help producers sell with clarity and confidence.
  • Develop marketing strategies that position Manulife as the trusted partner for growing families and emerging wealth builders.
  • Leverage Gen AI to create personalized content and develop data-driven strategies for specific customer segments.

Matching Summary

Grow life insurance business by strengthening relationships and delivering programs that help producers sell with clarity and confidence.

Salary

Base: $92,475 - $160,290 USD; Bonus/Equity: Incentive programs tied to performance; Benefits: Health, dental, mental health, vision, disability, life insurance, retirement savings plans, paid time off

Skills & Requirements

Must-have

  • Mass Affluent customer understanding
  • Life insurance product knowledge
  • Distribution partner engagement
  • Marketing program execution
  • Gen AI for content personalization

Nice-to-have

  • Sales enablement focus
  • Digital marketing proficiency
  • Data-driven strategy development
  • Cross-functional collaboration

Key Requirements

  • Bachelor's degree in marketing, sales, or related field
  • 7-10 years of marketing/account management experience
  • 5+ years in life insurance products
  • Experience with distribution partners (BGAs, IMOs, wholesalers)
  • Proficiency in digital marketing, email, and social media

Work Rights

Not specified

Tailored Resume

Cover Letter