Brand Manager

Carl Zeiss Pty Ltd

Seoul, South Korea
**
8 years brand marketing experience
Integrated marketing campaign execution
Digital and social media marketing expertise
** Carl Zeiss Pty Ltd is seeking a Brand Manager for its Vision Care division in Seoul, South Korea. The role involves developing and executing marketing strategies to strengthen the ZEISS brand in the eyewear category, requiring extensive experience in brand marketing and communication. **

Job Summary

  • This role is responsible for developing and executing brand-driven marketing strategies to enhance ZEISS's premium image in the eyewear lenses category.
  • The successful candidate will plan integrated marketing campaigns across online and offline channels while collaborating with internal teams and external agencies.
  • You will work closely with Sales, Product Management, and Commercial Excellence stakeholders to ensure consistent consumer-centric brand messaging.

Matching Summary

Match Score: 75

** Carl Zeiss Pty Ltd is seeking a Brand Manager for its Vision Care division in Seoul, South Korea. The role involves developing and executing marketing strategies to strengthen the ZEISS brand in the eyewear category, requiring extensive experience in brand marketing and communication. **

Skills & Requirements

Must-have

  • 8 years brand marketing experience
  • Integrated marketing campaign execution
  • Digital and social media marketing expertise
  • Bilingual Korean and English communication

Nice-to-have

  • FMCG or premium brand background
  • Global matrix organization experience
  • Retail-driven marketing environment
  • Cross-functional stakeholder collaboration

Key Requirements

  • Minimum 8 years of experience in brand management
  • Proven capability in brand communication strategy
  • Hands-on experience managing integrated marketing campaigns
  • Excellent verbal and written skills in Korean and English

Work Rights

Not specified

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