Customer Strategy & Segmentation Manager, Customer Strategy & Lifetime Value (quản Lý Chiến Lược & Phân Khúc Khách Hàng)
Prudential Corporation Asia Ltd
Thành phố Hồ Chí Minh, Vietnam
On-site
Customer-centric decision-making
Segmentation frameworks
Customer insights
Prudential Corporation Asia Ltd is seeking a Customer Strategy & Segmentation Manager to develop and optimize customer strategies that enhance engagement and maximize customer value. The ideal candidate will have 5-8 years of experience in customer strategy, segmentation, and analytics, preferably within a customer-centric industry such as financial services or insurance
Job Summary
The Customer Strategy & Segmentation Manager is responsible for developing, implementing, and optimizing customer strategies and segmentation frameworks that drive customer-centric decision-making, improve engagement, and maximize customer value.
Build, maintain, and evolve segmentation frameworks (behavioral, needs-based, attitudinal, and value-based).
Work closely with Marketing, Product, CX, Digital, Distribution, and Operations teams to embed segmentation into business processes.
Matching Summary
Match Score: 85
Prudential Corporation Asia Ltd is seeking a Customer Strategy & Segmentation Manager to develop and optimize customer strategies that enhance engagement and maximize customer value. The ideal candidate will have 5-8 years of experience in customer strategy, segmentation, and analytics, preferably within a customer-centric industry such as financial services or insurance.
Skills & Requirements
Must-have
customer-centric decision-making
segmentation frameworks
customer insights
CLV optimization
Nice-to-have
partners for every life
Connect, Grow, and Succeed
diversity is celebrated
Key Requirements
5–8 years in customer strategy, segmentation, analytics, CRM
Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field
Experience in financial services, insurance, telecommunications, or customer-centric industry preferred