Marketing and public relations program development
Census growth and community outreach strategies
Hipaa compliance and privacy policy management
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining resident confidentiality.
This position requires preparing a departmental operating budget and serving on various facility committees as directed by the Administrator.
Matching Summary
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Marketing and public relations program development
Census growth and community outreach strategies
HIPAA compliance and privacy policy management
Departmental budget preparation and resource allocation
Internal communications and staff training coordination
Nice-to-have
Creative support for resident activity programs
Strong rapport building with civic leaders
Emergency public relations crisis management
Positive emphasis on workplace atmosphere
Key Requirements
Bachelor's Degree from an accredited college/university
Five years experience in marketing/public relations in a health care setting