Melco Resorts & Entertainment is seeking an Assistant Director of Retail Strategic Marketing to support the development and execution of marketing strategies that enhance their retail portfolio and drive customer engagement. The ideal candidate will have extensive experience in strategic retail marketing and the ability to lead cross-functional teams to achieve business objectives
Job Summary
The position is responsible for the development, proposal, and execution of comprehensive marketing strategies that elevate the retail portfolio, drive footfall, and enhance tenant performance.
Lead and coordinate internal teams and external partners to ensure the successful implementation of plans and define key performance indicators (KPIs).
Serve as a key strategic partner to the Melco Beyond (CRM) team and collaborate closely with the Casino Marketing team to conceptualize and create premium retail experiences.
Matching Summary
Match Score: 85
Melco Resorts & Entertainment is seeking an Assistant Director of Retail Strategic Marketing to support the development and execution of marketing strategies that enhance their retail portfolio and drive customer engagement. The ideal candidate will have extensive experience in strategic retail marketing and the ability to lead cross-functional teams to achieve business objectives.
Skills & Requirements
Must-have
Develop and execute marketing strategies
Drive footfall and tenant performance
Analyze market trends and consumer data
Lead cross-functional teams
Manage complex projects
Fluent Cantonese, Mandarin, and English
Nice-to-have
Enhance guest journey
Build and retain high-value customer base
Leverage tenant appeal for property benefit
Key Requirements
8-10 years' experience in strategic marketing or retail marketing
Tertiary qualifications – Bachelor or Associate Degree preferred
Proficiency in MS Office Suite
Ability to translate strategic vision into actionable plans