Senior Manager, Segment Campaign Strategy

Greenhouse

Anywhere In The United States, US
On-site
B2b demand generation experience
Account-based marketing strategy
Full funnel campaign architecture
The role involves owning the campaign strategy and roadmap for priority segments to drive marketing sourced pipeline and revenue

Job Summary

  • The role involves owning the campaign strategy and roadmap for priority segments to drive marketing sourced pipeline and revenue.
  • Candidates must translate segment narratives and product stories into integrated, full funnel programs across multiple channels.
  • This position requires balancing strategy and execution while managing a small team of segment marketers to deliver scalable programs.

Matching Summary

The role involves owning the campaign strategy and roadmap for priority segments to drive marketing sourced pipeline and revenue.

Skills & Requirements

Must-have

  • B2B demand generation experience
  • Account-based marketing strategy
  • Full funnel campaign architecture
  • Sales and RevOps partnership
  • Data-driven performance optimization

Nice-to-have

  • Prior sales or field experience
  • Experience with complex buying committees
  • Leadership of small marketing teams
  • Collaboration with product teams
  • Pipeline and opportunity obsession

Key Requirements

  • 6-9+ years of B2B demand generation experience
  • Experience in SaaS or recurring revenue models
  • Proven track record in account-based marketing

Work Rights

Not specified

Tailored Resume

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