Senior Data & Paid Media Audience Platform Manager

Citigroup

Irving, Texas, United States
Base: $144,480.00 - $216,720.00; bonus/equity: dis...
On-site
Liveramp platform ownership experience
Programmatic media audience activation
End-to-end data flow governance
Citi is seeking a Senior Data & Paid Media Audience Platform Manager to oversee the management of its LiveRamp Clean Room and associated data partnerships in Irving, Texas. The ideal candidate will possess deep technical expertise in data-driven marketing and programmatic media, as well as strong operational and governance capabilities

Job Summary

  • This role serves as the primary business owner for the LiveRamp Clean Room, ensuring rigorous data governance and regulatory compliance across all partnerships.
  • The successful candidate will combine deep technical expertise with a strategic mindset to drive audience strategy, data monetization, and operational excellence within programmatic media.
  • Citi offers competitive benefits including medical, dental, vision coverage, 401(k), life insurance, and paid time off packages alongside a discretionary incentive award structure.

Matching Summary

Match Score: 85

Citi is seeking a Senior Data & Paid Media Audience Platform Manager to oversee the management of its LiveRamp Clean Room and associated data partnerships in Irving, Texas. The ideal candidate will possess deep technical expertise in data-driven marketing and programmatic media, as well as strong operational and governance capabilities.

Salary

Base: $144,480.00 - $216,720.00; Bonus/Equity: Discretionary and formulaic incentive awards available; Benefits: Medical, dental, vision, 401(k), life insurance, wellness programs, and paid time off

Skills & Requirements

Must-have

  • LiveRamp platform ownership experience
  • Programmatic media audience activation
  • End-to-end data flow governance
  • Regulatory compliance and privacy adherence
  • Budget forecasting and vendor management

Nice-to-have

  • Startup mindset with operational discipline
  • Experience in data monetization strategies
  • Background in high-growth environments
  • Advanced analytics and incrementality measurement

Key Requirements

  • 8-10 years of experience in data-driven marketing or ad tech
  • Direct hands-on experience with LiveRamp Safe Haven or Clean Room
  • Bachelor's degree required; Master's degree preferred
  • Proven ability to manage complex platforms and vendor contracts independently

Work Rights

Not specified

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