Youtube Channel Strategist | The Points Guy

Red Ventures

New York, NY, United States
Total cash compensation: $112,500 - $140,000 py; b...
On-site
4-7+ years youtube strategy experience
Fluency in youtube analytics and retention graphs
Proven experience building content pillars
The role focuses on building the channel's long-term growth through positioning, audience development, and monetization strategy rather than video production

Job Summary

  • The role focuses on building the channel's long-term growth through positioning, audience development, and monetization strategy rather than video production.
  • Candidates must analyze viewer behavior and funnel performance to drive strategic decisions regarding content pillars and publishing cadence.
  • The position offers a hybrid schedule based in New York City with competitive compensation ranging from $112,500 to $140,000 plus comprehensive benefits.

Matching Summary

The role focuses on building the channel's long-term growth through positioning, audience development, and monetization strategy rather than video production.

Salary

Total Cash Compensation: $112,500 - $140,000 per year; Bonus/Equity: Target bonus may apply; Equity offered separately if eligible; Benefits: Health insurance, 401(k) match, flexible PTO

Skills & Requirements

Must-have

  • 4-7+ years YouTube strategy experience
  • Fluency in YouTube Analytics and retention graphs
  • Proven experience building content pillars
  • Strong grasp of CTR and thumbnail strategy
  • Experience scaling Shorts programs alongside long-form
  • Hands-on experience with YouTube Studio or VidIQ

Nice-to-have

  • Background at a media company or publisher
  • Familiarity with travel or personal finance verticals
  • Experience in creator partnerships or influencer-led content
  • Background with affiliate or performance marketing models
  • Comfortable presenting strategic roadmaps to senior leadership

Key Requirements

  • 4-7+ years in YouTube strategy or channel management
  • Demonstrated channel growth portfolio required
  • Experience managing a direct report

Work Rights

Not specified

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