Performance Media Manager, Ali

Philips UK

Shanghai, China
Tmall platform advertising
Budget and strategy development
Campaign execution and optimization
Develop annual-quarterly-monthly advertising budgets and pacing based on sales targets, focusing on Tmall platforms like Zhituiche, Wanxiangtai, Pinzhuan, Zuanzhan, and Super Live

Job Summary

  • Develop annual-quarterly-monthly advertising budgets and pacing based on sales targets, focusing on Tmall platforms like Zhituiche, Wanxiangtai, Pinzhuan, Zuanzhan, and Super Live.
  • Independently build account structures, define target audiences, and strategize keywords, placements, creatives, and bidding to achieve KPIs such as CTR, CVR, ROI, and CPA.
  • We believe that we are better together than apart, and for our office-based teams, this means working in-person at least 4 days per week.

Matching Summary

Develop annual-quarterly-monthly advertising budgets and pacing based on sales targets, focusing on Tmall platforms like Zhituiche, Wanxiangtai, Pinzhuan, Zuanzhan, and Super Live.

Skills & Requirements

Must-have

  • Tmall platform advertising
  • Budget and strategy development
  • Campaign execution and optimization
  • Competitor analysis and traffic acquisition
  • Data analysis and KPI monitoring

Nice-to-have

  • Health technology focus
  • Collaborative work environment
  • Making a positive impact

Key Requirements

  • Minimum 4 days in-office work

Work Rights

Not specified

Tailored Resume

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