Performance Marketing Manager

Capital One

McLean, Virginia, United States
Mclean, va: $151,900 - $173,400; richmond, va: $13...
Not specified (assumed hybrid based on company culture).
5+ years marketing strategy experience
3+ years product marketing experience
Seo strategy and ai search readiness
Capital One is seeking a Performance Marketing Manager to lead their Small Business Bank's marketing strategy, focusing on SEO and cross-channel content development. The ideal candidate will possess strong analytical and creative skills, with a background in product marketing and a passion for driving growth through innovative strategies

Job Summary

  • The role involves leading the unpaid search engine optimization (SEO) strategy with a specific focus on AI search readiness.
  • Candidates will develop value propositions for core business checking and savings products while ensuring legal and regulatory compliance.
  • This position requires partnering across multiple teams including Brand Creative, Business Card & Payments, and Retail Bank Marketing to drive growth.

Matching Summary

Match Score: 85

Capital One is seeking a Performance Marketing Manager to lead their Small Business Bank's marketing strategy, focusing on SEO and cross-channel content development. The ideal candidate will possess strong analytical and creative skills, with a background in product marketing and a passion for driving growth through innovative strategies.

Salary

McLean, VA: $151,900 - $173,400; Richmond, VA: $138,100 - $157,700; Performance-based incentive compensation eligible

Skills & Requirements

Must-have

  • 5+ years marketing strategy experience
  • 3+ years product marketing experience
  • SEO strategy and AI search readiness
  • Value proposition development
  • Cross-channel campaign execution

Nice-to-have

  • Master's degree in Marketing or related field
  • Experience with ambiguous projects
  • Ability to test hypotheses quickly
  • Strong analytical and problem-solving skills
  • Comfort pushing into uncharted territories

Key Requirements

  • Bachelor's Degree or Military experience
  • At least 5 years of marketing strategy experience
  • At least 3 years of product marketing experience
  • US work authorization required (no sponsorship)

Work Rights

Must have US work authorization

Tailored Resume

Cover Letter