Senior Consumer Insights & Stratigic Planning Manager Italy

Diageo PLC

Milan, Italy
Not specified; incentive plan for performance; com...
7+ years fmcg marketing experience
Consumer and shopper-centric thinking
Primary and secondary research methodology
This role involves shaping the future of Diageo by bringing sharp consumer and shopper-centric insights to drive growth strategies

Job Summary

  • This role involves shaping the future of Diageo by bringing sharp consumer and shopper-centric insights to drive growth strategies.
  • The position requires leading planning agendas and partnering with brand teams to develop category strategies and marketing business plans.
  • Diageo offers a competitive rewards package including an incentive plan, modern work-life balance policies, and industry-leading training.

Matching Summary

This role involves shaping the future of Diageo by bringing sharp consumer and shopper-centric insights to drive growth strategies.

Salary

Not specified; Incentive plan for performance; Competitive Rewards and Benefits package

Skills & Requirements

Must-have

  • 7+ years FMCG marketing experience
  • Consumer and shopper-centric thinking
  • Primary and secondary research methodology
  • Data synthesis and insight generation
  • Budget management for research and planning

Nice-to-have

  • Experience in multicultural complex environments
  • Ability to work in areas of ambiguity
  • Strong influencing skills at senior levels
  • Commercial savvy with creative thinking
  • Intellectually rigorous approach to problem solving

Key Requirements

  • +7 years Marketing/Consumer Research experience in FMCG
  • Proficiency in Italian and English languages
  • Experience across all stages of primary and secondary research

Work Rights

Not specified

Tailored Resume

Cover Letter