Crm & Loyalty Manager

Product Madness Inc

Boston, MA, US
Base: $111,349 - $206,791 py; bonus/equity: not sp...
Hybrid
5+ years crm marketing experience
Direct team leadership experience
Data-driven campaign optimization
The role involves owning the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition and retention goals

Job Summary

  • The role involves owning the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition and retention goals.
  • Candidates will lead and mentor four Digital Coordinators while developing multi-channel digital marketing campaigns across email, SMS, and push notifications.
  • This position offers a comprehensive benefits package including health insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

The role involves owning the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition and retention goals.

Salary

Base: $111,349 - $206,791 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) match

Skills & Requirements

Must-have

  • 5+ years CRM marketing experience
  • Direct team leadership experience
  • Data-driven campaign optimization
  • Lifecycle marketing strategy
  • Email SMS push notification management
  • HTML/CSS email template customization
  • Bloomreach Engagement platform proficiency

Nice-to-have

  • Test-and-learn culture development
  • Vendor relationship management
  • Agile project management skills
  • Cross-functional collaboration abilities
  • Compliance knowledge CAN-SPAM

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 5+ years experience in CRM or loyalty strategy
  • Experience leading direct reports in digital marketing
  • Authorization to work in US without visa sponsorship

Work Rights

Must be authorized to work in US without visa sponsorship

Tailored Resume

Cover Letter