Senior Manager - Culture & Innovation

Vwofdtla

Onsite
Cultural marketing or energy marketing
Fashion, art, music and subcultural communities
Portfolio strategy & annual planning
The Senior Manager - Culture & Innovation role at Vwofdtla focuses on enhancing VF Corporation's cultural innovation across its brand portfolio in Asia, particularly Japan. The position requires expertise in cultural marketing and a deep understanding of fashion, art, and subcultures to drive initiatives that strengthen brand identities and community engagement

Job Summary

  • Shape VF Corporation’s culture innovation vision and drive its execution across brands in Asia, ensuring alignment with VF’s leadership in cultural connection, relevance, creative innovation, and strategic impact.
  • Lead the annual and seasonal culture innovation planning cycle for APAC, with Japan as the anchor market, building a roadmap of cultural moments, partnerships, and activations.
  • Own the day-to-day and strategic management of VF’s Culture Innovation Hub in Japan, curating programming and stewarding local partners to foster community and brand credibility.

Matching Summary

Match Score: 85

The Senior Manager - Culture & Innovation role at Vwofdtla focuses on enhancing VF Corporation's cultural innovation across its brand portfolio in Asia, particularly Japan. The position requires expertise in cultural marketing and a deep understanding of fashion, art, and subcultures to drive initiatives that strengthen brand identities and community engagement.

Skills & Requirements

Must-have

  • Cultural Marketing or Energy Marketing
  • fashion, art, music and subcultural communities
  • Portfolio Strategy & Annual Planning
  • Culture Innovation Hub Management
  • Measurement Framework & Business Impact
  • Budget, Vendor & Resource Management
  • Global Alignment & Liaison

Nice-to-have

  • unifying force, fostering collaboration
  • amplifying unique brand identities
  • contribute authentically
  • deep familiarity with communities

Key Requirements

  • Proven experience in Cultural Marketing or Energy Marketing
  • Deep familiarity with fashion, art, music and subcultural communities

Work Rights

Not specified

Tailored Resume

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