**
WPP Media is seeking an Associate Media Planning Director in Singapore to lead AI-driven media strategies and execution for a major technology client. The ideal candidate will have expertise in digital media planning and a willingness to adopt AI tools to enhance campaign effectiveness.
**
Job Summary
The role serves as the critical execution arm for an agile AI squad dedicated to transforming media strategies across APAC.
Candidates will leverage WPP Open Media Studio and generative AI tools like Google Gemini to deliver financially efficient and commercially impactful campaigns.
Responsibilities include developing comprehensive digital media architectures, deploying live campaigns on self-service platforms, and dynamically optimizing budgets based on real-time performance data.
Matching Summary
Match Score: 75
**
WPP Media is seeking an Associate Media Planning Director in Singapore to lead AI-driven media strategies and execution for a major technology client. The ideal candidate will have expertise in digital media planning and a willingness to adopt AI tools to enhance campaign effectiveness.
**
Skills & Requirements
Must-have
Digital media planning expertise
WPP Open Media Studio proficiency
Google Ads and DV360 setup
Programmatic campaign trafficking
In-flight budget optimization
AI tool integration skills
Nice-to-have
Agile innovation team experience
Creative personalization knowledge
Cross-functional collaboration
Award-winning creative mindset
Predictive analysis usage
Key Requirements
Foundational expertise in traditional media planning