Senior Marketing Manager

Freenow by Lyft

Berlin, Germany
On-site
B2c marketing experience
App marketing focus
User acquisition campaigns
Freenow by Lyft is seeking a Senior Marketing Manager to drive marketing initiatives for the German market, requiring hands-on experience in app marketing and campaign management. The role involves collaboration with central teams and external agencies to execute integrated marketing campaigns while maintaining alignment with overall business strategies

Job Summary

  • Support the development and execution of the local marketing plan for Germany, aligned with central strategy and growth objectives.
  • Plan and execute integrated campaigns to drive app installs, acquisition of new users, engagement and reactivation of current users.
  • We are looking for a Senior Marketing Manager to support and execute marketing initiatives for the German market.

Matching Summary

Match Score: 85

Freenow by Lyft is seeking a Senior Marketing Manager to drive marketing initiatives for the German market, requiring hands-on experience in app marketing and campaign management. The role involves collaboration with central teams and external agencies to execute integrated marketing campaigns while maintaining alignment with overall business strategies.

Skills & Requirements

Must-have

  • B2C marketing experience
  • app marketing focus
  • user acquisition campaigns
  • multi-channel campaigns
  • agency collaboration
  • campaign performance monitoring

Nice-to-have

  • fast-paced environment
  • international environment
  • collaborative team
  • work independently
  • take significant ownership

Key Requirements

  • 3-5+ years of B2C marketing experience
  • Fluent German and good English skills
  • Proven experience owning and scaling user acquisition campaigns

Work Rights

Not specified

Tailored Resume

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