Lead Vietnam’s integrated media and audience solutions across brands in collaboration with business units, transforming media into a growth driver
Job Summary
Lead Vietnam’s integrated media and audience solutions across brands in collaboration with business units, transforming media into a growth driver.
Manage strategic media partnerships, ensure audiences are ready for activation, comply with local laws regarding brand safety, and maintain rigorous performance governance including data privacy and compliance.
Establish a high-velocity operating rhythm with media agencies to optimize media execution and secure access to platform innovations.
Matching Summary
Lead Vietnam’s integrated media and audience solutions across brands in collaboration with business units, transforming media into a growth driver.
Skills & Requirements
Must-have
large-scale media portfolio leadership
retail media experience
media buying platforms expertise
agency governance and contract management
data privacy and compliance
audience segmentation and activation
media performance governance
Nice-to-have
strategic influencer with C-suite exposure
cross-functional team mobilization
test-and-learn routines
content and corporate affairs partnership
platform innovation access
Key Requirements
12–15+ years media experience
strong FMCG retail media background
proven mastery of data clean rooms and MMM/attribution
experience with Google Ads, DV360, Meta, The Trade Desk
track record in agency governance and third-party audits