The Senior Specialist, Digital Marketing leads the planning, governance, creation, execution, and optimization of email marketing campaigns across markets for the Business Unit
Job Summary
The Senior Specialist, Digital Marketing leads the planning, governance, creation, execution, and optimization of email marketing campaigns across markets for the Business Unit.
Serve as the primary liaison between Global, Regional, and Local marketing teams to identify pain points, drive solutioning, and implement best practices.
Provide QA and technical support for email marketing campaigns, ensuring compliance, brand consistency, and system accuracy.
Matching Summary
The Senior Specialist, Digital Marketing leads the planning, governance, creation, execution, and optimization of email marketing campaigns across markets for the Business Unit.
Skills & Requirements
Must-have
Marketing Automation Platforms (Pardot)
B2B email marketing lifecycle
Campaign solution architecture
SLA-driven operational processes
QA processes and compliance checks
Engagement analytics and reporting
Nice-to-have
AI-driven environment tools
Persona-driven campaigns
ABM campaigns
Continuous improvement initiatives
Key Requirements
6 years of work experience
MBA or degree in business technology/IT, computer science