Lead the marketing strategy for the immuno-respiratory area in Colombia, managing a leading portfolio and ensuring its sustainable growth
Job Summary
Lead the marketing strategy for the immuno-respiratory area in Colombia, managing a leading portfolio and ensuring its sustainable growth.
Design and execute the strategic brand plan aligned with global strategy and Colombian market needs, leading the Brand Team for cross-functional excellence.
Develop and implement customer-centric omnichannel campaigns based on market insights, and lead new product and indication launches.
Matching Summary
Lead the marketing strategy for the immuno-respiratory area in Colombia, managing a leading portfolio and ensuring its sustainable growth.
Skills & Requirements
Must-have
Marketing strategy for immuno-respiratory
Brand portfolio growth
Omnichannel campaigns
New product launches
Colombian healthcare system knowledge
Nice-to-have
Senior Brand Manager experience
Digital tools familiarity
Postgraduate marketing education
Promotional effectiveness measurement
Key Requirements
University degree in Marketing, Administration, Health Sciences