Digital Marketing Specialist

IG Group

Kraków, Poland
Base: starting from 11 000 pln; bonus/equity: not ...
3d onsite
Paid media campaign management
Lead generation initiatives
Ppc campaign execution
Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms

Job Summary

  • Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms.
  • Execute PPC campaigns with a focus on lead generation and conversion optimisation.
  • We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success.

Matching Summary

Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms.

Salary

Base: starting from 11 000 PLN; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Paid media campaign management
  • Lead generation initiatives
  • PPC campaign execution
  • Email marketing campaign design
  • Website content maintenance
  • Digital marketing performance reporting
  • A/B testing across channels

Nice-to-have

  • Analytical and performance-driven
  • Numbers-focused marketer
  • Thrives on optimising campaigns
  • Collaborate with sales teams
  • Stay current with trends

Key Requirements

  • 3-4 years digital marketing experience
  • B2B or financial services experience
  • Proven paid social campaign experience
  • Hands-on programmatic advertising experience
  • Strong PPC campaign management skills
  • Proficiency with analytics tools
  • Email marketing platform experience
  • Website editing experience using CMS

Work Rights

Not specified

Tailored Resume

Cover Letter