Base: $71,600 - $119,400; bonus/equity: not specif...
Hybrid
End-to-end go-to-market strategy
Integrated omnichannel campaigns
Audience growth and engagement
The Marketing Manager position at Case Law Reporter involves leading the go-to-market strategy for a global event brand, focusing on integrated marketing campaigns across various channels. The ideal candidate should have extensive marketing experience, particularly in B2B environments, and a strong analytical mindset
Job Summary
The Marketing Manager serves as the strategic marketing lead for the event brand, responsible for shaping and delivering insight-driven marketing strategies that drive audience growth, strengthen brand positioning, and support exhibitor and attendee revenue.
Own the marketing strategy and go-to-market approach for assigned brand(s), aligning with portfolio priorities and business goals.
Own and manage the marketing budget for assigned brand(s), ensuring strategic allocation of resources to maximize ROI, optimize channel performance, and align spend with revenue-driving priorities.
Matching Summary
Match Score: 85
The Marketing Manager position at Case Law Reporter involves leading the go-to-market strategy for a global event brand, focusing on integrated marketing campaigns across various channels. The ideal candidate should have extensive marketing experience, particularly in B2B environments, and a strong analytical mindset.
Salary
Base: $71,600 - $119,400; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
End-to-end go-to-market strategy
Integrated omnichannel campaigns
Audience growth and engagement
Marketing budget management
Brand consistency across touchpoints
Nice-to-have
Data-driven insights
Cross-functional team leadership
Continuous improvement mindset
Key Requirements
5-7 years of marketing experience
Experience leading marketing for a brand or business line
Proven ability to develop and execute strategic marketing plans