Gruppenleitung (m/w/d) Marketing & Fairs

Alfred Kaercher SE Co KG

Schwaikheim, Germany
On-site
Operative marketing
Brand presence
Product data management
As a Group Lead Marketing & Fairs, you will be responsible for the entire operative marketing and the professional and disciplinary leadership of the marketing team, ensuring a consistent and target-group-oriented brand presence in the demanding environment of military, civil, and disaster protection

Job Summary

  • As a Group Lead Marketing & Fairs, you will be responsible for the entire operative marketing and the professional and disciplinary leadership of the marketing team, ensuring a consistent and target-group-oriented brand presence in the demanding environment of military, civil, and disaster protection.
  • You will independently create and update annual price lists for standard products in close coordination with product management and are responsible for the creation and maintenance of all marketing materials such as presentations, data sheets, and arguments.
  • The company offers 30 days of vacation, time off on Christmas Eve and New Year's Eve, mobility support, attractive benefits, and supports individual development with talent management and further training.

Matching Summary

As a Group Lead Marketing & Fairs, you will be responsible for the entire operative marketing and the professional and disciplinary leadership of the marketing team, ensuring a consistent and target-group-oriented brand presence in the demanding environment of military, civil, and disaster protection.

Skills & Requirements

Must-have

  • Operative Marketing
  • Brand Presence
  • Product Data Management
  • Communication Strategies
  • Technical Products Marketing

Nice-to-have

  • Technical Affinity
  • Complex Information Communication
  • Database/PIM System Proficiency
  • Organizational Skills
  • Independent Structured Work

Key Requirements

  • Degree in Marketing/Communication with technical focus
  • Several years of professional experience in B2G/B2B marketing
  • First leadership experience or project coordination success
  • Proficiency with databases/PIM systems
  • Very good German and English skills
  • Willingness to travel for trade fairs

Work Rights

Not specified

Tailored Resume

Cover Letter