Senior Programmatic Analyst

Dentsu

Nanjing, China
Performance marketing strategy
Data insights and bidding experience
Full-funnel campaign management
Lead performance marketing strategies for renowned brands, driving business growth through data insights and practical bidding experience

Job Summary

  • Lead performance marketing strategies for renowned brands, driving business growth through data insights and practical bidding experience.
  • Manage the full spectrum of performance advertising campaigns on major platforms like Douyin, Tencent Ads, and Xiaohongshu, from account setup to ongoing optimization.
  • Provide strategic consulting to clients, analyzing competitor dynamics and industry trends to offer forward-looking media investment recommendations.

Matching Summary

Lead performance marketing strategies for renowned brands, driving business growth through data insights and practical bidding experience.

Skills & Requirements

Must-have

  • performance marketing strategy
  • data insights and bidding experience
  • full-funnel campaign management
  • Douyin/Juhe Engine optimization
  • Excel and PPT proficiency
  • English work proficiency

Nice-to-have

  • strong logical thinking
  • high responsibility and communication
  • adapt to fast-paced work
  • 4A agency experience

Key Requirements

  • 4+ years performance advertising experience
  • 2+ years Douyin/Juhe Engine bidding
  • Bachelor's degree or higher
  • Excellent English reading and writing skills

Work Rights

Not specified

Tailored Resume

Cover Letter