Strategy Director (b2b)

Dentsu Creative

London, United Kingdom
On-site
B2b customer growth strategies
Enterprise and public sector focus
Brand to demand planning
Lead delivery for a high-profile, strategic growth client in our B2B business and be central to our B2B strategic proposition more broadly

Job Summary

  • Lead delivery for a high-profile, strategic growth client in our B2B business and be central to our B2B strategic proposition more broadly.
  • Develop and deliver customer growth-focused strategies targeting Enterprise and Public Sector customers, supported by a Senior ABM Strategist.
  • Partner closely with key Business Leadership, Creative and Strategy functions to build and anchor best practice, and continuously evolve and optimise client delivery.

Matching Summary

Lead delivery for a high-profile, strategic growth client in our B2B business and be central to our B2B strategic proposition more broadly.

Skills & Requirements

Must-have

  • B2B customer growth strategies
  • Enterprise and Public Sector focus
  • Brand to demand planning
  • Customer journey mapping
  • Insight-led creative briefs

Nice-to-have

  • Cross-group capability integration
  • Flexible working arrangements
  • Diverse and inclusive environment

Key Requirements

  • Experience delivering B2B customer growth strategies
  • Experience in Tech/Telco verticals
  • Proven brand to demand planning experience
  • Experience developing ABX strategies
  • Experience developing content strategies
  • Experience articulating B2B value propositions
  • Experience developing customer strategies
  • Experience mapping customer journeys
  • Experience developing creative briefs
  • Strong cross-business collaboration skills

Work Rights

Not specified

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