The Digital Marketing Strategist will specialize in data analysis and performance trend monitoring to develop optimized marketing strategies for ACE's Insurance line of business
Job Summary
The Digital Marketing Strategist will specialize in data analysis and performance trend monitoring to develop optimized marketing strategies for ACE's Insurance line of business.
Candidates must possess hands-on experience extracting data from platforms like Meta, YouTube, Google Ads, and utilizing tools such as Tableau and Adobe Analytics.
The company offers remarkable benefits including health coverage, a 401(K) plan with company match, pension, tuition assistance, and paid parental leave.
Matching Summary
The Digital Marketing Strategist will specialize in data analysis and performance trend monitoring to develop optimized marketing strategies for ACE's Insurance line of business.
Salary
Base: $99,500.00 - $132,900.00; Bonus/Equity: Incentive program based on performance; Benefits: Health, dental, vision, 401(K), pension, tuition assistance
Skills & Requirements
Must-have
Data analysis from Meta and Google Ads
Experience with Tableau and Adobe Analytics
A/B testing methodologies and brand-lift studies
Paid media channel mix optimization
Landing page tracking implementation
Nice-to-have
Experience in insurance or auto club sectors
Strong presentation skills to executive leadership
Ability to streamline operations processes
Proficiency with Excel macros and automation
Competitive analysis capabilities
Key Requirements
BS or BA degree required
3–5 years of digital marketing campaign management experience
Direct experience with ad servers, DSPs, and audience on-boarders