The Director Marketing Ophthalmology is responsible for defining and executing the marketing strategy for the entire ophthalmology pipeline, ensuring early market shaping, launch readiness, and long‑term value creation in a complex and evolving environment
Job Summary
The Director Marketing Ophthalmology is responsible for defining and executing the marketing strategy for the entire ophthalmology pipeline, ensuring early market shaping, launch readiness, and long‑term value creation in a complex and evolving environment.
Key responsibilities include assessing market potential, building end‑to‑end understanding of the ophthalmology ecosystem, leading patient journey mapping, and identifying structural gaps and unmet needs in the Italian market.
The role requires leading and inspiring the cross‑functional Ophthalmology team, owning forecasting, budgeting, and performance management, and fostering a speak‑up, inclusive culture with the highest standards of integrity and compliance.
Matching Summary
The Director Marketing Ophthalmology is responsible for defining and executing the marketing strategy for the entire ophthalmology pipeline, ensuring early market shaping, launch readiness, and long‑term value creation in a complex and evolving environment.
Skills & Requirements
Must-have
Ophthalmology pipeline marketing
Market shaping and launch excellence
Cross-functional brand and launch plans
Customer and external insights
Omnichannel engagement models
Marketing strategy and product launches
Nice-to-have
Strategic relationships with key customers
Innovative omnichannel engagement
Speak-up, inclusive culture
Highest standards of integrity and compliance
Entrepreneurial mindset
Key Requirements
Minimum 10 years' experience in pharmaceutical industry
At least 5 years' experience in Ophthalmology
Proven accountability for marketing strategy and product launches
University degree in scientific, economic, or related disciplines