Manager, Imx - Customer Marketing, Digital Commerce

Coca-Cola HBC AG

Shanghai, China
On-site (hybrid)
Digital commerce activation strategy
Ecommerce, o2o, and social commerce platforms
Platform-specific growth plans
Coca-Cola HBC AG is seeking a Manager for Customer Marketing in Digital Commerce based in Shanghai, who will lead the digital commerce activation strategy across various online platforms. The role entails owning strategic growth plans, influencing cross-functional decisions, and driving the digital channel's P&L performance

Job Summary

  • The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms.
  • This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale.
  • Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Manager for Customer Marketing in Digital Commerce based in Shanghai, who will lead the digital commerce activation strategy across various online platforms. The role entails owning strategic growth plans, influencing cross-functional decisions, and driving the digital channel's P&L performance.

Skills & Requirements

Must-have

  • Digital commerce activation strategy
  • eCommerce, O2O, and social commerce platforms
  • Platform-specific growth plans
  • Revenue acceleration and ROI improvement
  • Digital channel P&L performance

Nice-to-have

  • Growth mindset and continuous learning
  • Nurture an inclusive culture
  • Agile and empowered behaviors

Key Requirements

  • 3-8 years experience in eCommerce, digital strategy, or platform marketing in China
  • Bachelor’s degree required
  • Proven ownership of large-scale digital campaigns
  • Strong commercial acumen and P&L orientation
  • Demonstrated influence in matrixed organizations
  • Advanced analytical capability

Work Rights

Not specified

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