The Assistant Product Manager for GM's Dealer Website team will play a key role in managing the strategy and performance of dealer websites, ensuring they align with GM's digital initiatives. The position requires significant experience in digital marketing and product management within the automotive sector, focusing on optimizing dealer digital experiences
Job Summary
The Dealer Website Assistant Product Manager is responsible for the end-to-end strategy, governance, and performance of GM Tier 3 dealer websites.
This role independently leads complex, cross-functional Tier 3 website initiatives, serving as a trusted advisor to internal and external partners.
The team partners closely with Sales Operations and brand teams to ensure dealers have competitive, on-brand digital experiences that drive vehicle sales, service growth, and customer satisfaction.
Matching Summary
Match Score: 85
The Assistant Product Manager for GM's Dealer Website team will play a key role in managing the strategy and performance of dealer websites, ensuring they align with GM's digital initiatives. The position requires significant experience in digital marketing and product management within the automotive sector, focusing on optimizing dealer digital experiences.
Skills & Requirements
Must-have
Dealer website strategy and governance
Cross-functional initiative leadership
Website vendor management
Data-driven optimization recommendations
Consumer experience standards
Nice-to-have
Digital retail experience
Brand digital experience
Key Requirements
Bachelor’s degree in Business, Marketing, or related area
5+ years of automotive, digital marketing, or similar environment experience
3+ years in digital retail, website product management, or dealer digital marketing
Deep understanding of automotive digital vendor ecosystem and OEM–dealer website models
Ability to build positive relationships and influence business partners