Audience Data Specialist

MECCA

Richmond, United States
Audience management tools
Sql database manipulation
Salesforce marketing cloud
The role will define and create target audience strategies to ensure every interaction is data-led and adds value to customers

Job Summary

  • The role will define and create target audience strategies to ensure every interaction is data-led and adds value to customers.
  • Responsibilities include defining, sizing, creating, and optimizing audiences using tools and SQL, ensuring data compliance and maintaining Salesforce Marketing Cloud hygiene.
  • The company offers professional development, health and well-being initiatives, reward programs, and generous discounts.

Matching Summary

The role will define and create target audience strategies to ensure every interaction is data-led and adds value to customers.

Skills & Requirements

Must-have

  • Audience management tools
  • SQL database manipulation
  • Salesforce Marketing Cloud
  • Data privacy compliance
  • Customer segmentation design

Nice-to-have

  • Martech platforms experience
  • Digital experimentation
  • Agile ways of working
  • Test and learn approach

Key Requirements

  • 1-2 years' experience
  • Proficient in SQL
  • Salesforce Marketing Cloud experience
  • Experience with relational databases
  • Experience with Jira and Confluence

Work Rights

Not specified

Tailored Resume

Cover Letter