Marketing And Sales Research Director

KLFY LLC

Wilkes-Barre, PA, United States
On-site
Analyze audience measurements
Utilize research tools like comscore
Create compelling presentations
KLFY LLC is seeking a Marketing and Sales Research Director to oversee audience measurements for their broadcast and digital platforms in the Wilkes-Barre/Scranton or Harrisburg area. The role requires strong analytical skills, media research experience, and effective communication abilities, with a focus on delivering insights to enhance sales and marketing effectiveness

Job Summary

  • Oversee audience measurements for both broadcast and digital platforms, analyzing and maintaining all research information and functions from various tools.
  • Provide valuable research data to Sales, News, and Promotions departments, including compiling and distributing relevant ratings, trends, and analysis.
  • Create compelling presentations to reinforce the marketing power of all station media platforms and gather campaign data for proof of performance.

Matching Summary

Match Score: 85

KLFY LLC is seeking a Marketing and Sales Research Director to oversee audience measurements for their broadcast and digital platforms in the Wilkes-Barre/Scranton or Harrisburg area. The role requires strong analytical skills, media research experience, and effective communication abilities, with a focus on delivering insights to enhance sales and marketing effectiveness.

Skills & Requirements

Must-have

  • Analyze audience measurements
  • Utilize research tools like Comscore
  • Create compelling presentations
  • Manage local digital campaigns
  • Work under pressure and meet deadlines

Nice-to-have

  • Active participant in station activities
  • Support sales and marketing effectiveness
  • Problem-solving and deductive reasoning

Key Requirements

  • Bachelor's Degree or equivalent experience (3 years)
  • 2-3 years of media research experience
  • Knowledgeable about media related software
  • Proficient in Microsoft Office products

Work Rights

Not specified

Tailored Resume

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