This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market
Job Summary
This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market.
The team is leading innovation by crafting in-house solutions fueled by generative AI models to optimize data engineering processes and enhance content creation.
Candidates must be experts in Web and Mobile App analytics to drive insights on campaign results, including user journey analysis and subscription-based products.
Matching Summary
This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market.
Skills & Requirements
Must-have
8+ years marketing analytics experience
Paid media measurement for B2C brands
Web and Mobile App analytics expertise
SQL skills preferred
Power BI and Excel proficiency
Nice-to-have
Augmented and agentic AI knowledge
Audience insights and personalization background
Strong cross-functional collaboration skills
Growth mindset and curiosity for learning
Experience with Marketing Mix Modelling
Key Requirements
8+ years demonstrated experience in marketing analytics
Proven track record of articulating strategy at senior levels
Extensive background in digital and mobile application analytics